Top-Notch Brands That Have Some Amazing Taglines

Content Curator

Do you also go ‘wowwwww’ on some taglines or make memes out of others? Well, there is this one most crucial thing that brands cannot afford to mess with, their taglines. And, as it is the most painful part of formulating any marketing strategy, taglines for sure can make copywriters stress.

Where we have brands like Coca-Cola that has decades of taglines that keep changing, we also have Mc Donald, that believes in sticking to “I’m lovin it” for more than a decade now. Since brands invest so much of their time, energy and money in figuring out one tagline, here are amusing 15 of them.

Below is the list of some brands with amazing taglines that doesn’t seem to go out of style, ever!

1. MasterCard

‘There are some things money can’t buy. For everything else, there’s MasterCard’. Does it need to say more?

2. Nike

‘Just Do it’. Did you know, that Just Do It tagline was coined after Gary Gilmore’s last words ‘Let’s Do It’.

3. Lay’s

An indeed a clever move by Lay’s to roll out this tagline because we cannot disagree that it is true AF!

4. McDonald’s

The longest running McDonald’s tagline, I’m lovin’ it, is running strong for 13 years. Did you know, it was Justin Timberlake that helped McDonald’s with this tagline?

5. Maybelline

This tagline is almost as old as Maybelline itself. The brand is using it for nearly 28 years now. Feel old yet?

6. Apple

Tagline that was introduced after Steve Jobs joined the firm and the marketing and ad campaign truly made Apple what it is today.

7. L’Oréal

A 40-year-old tagline that still feels as new. ‘Because you’re worth it’.

8. Red Bull

Red Bull gives you wiiiinnggsss. Although Red Bull planned to use it as a metaphor, it was still penalized for false advertising and eventually had to drop this tagline.

9. Google

Google being as smart as it has been since its inception. ‘Don’t be evil’ tagline is to promote white hat SEO.

10. Gillette

Gillette has been using this one tagline since 1989 till 2019. The one that it has adopted in this very year is “The best a man can be”.

11. Coca-Cola

Coca-Cola used its ‘Open Happiness’ tagline for nearly 7 years and it truly gained a lot of popularity through ad and marketing campaigns. In 2016, the brand shifted to ‘ Taste the Feeling’

12. Disneyland

Disneyland- The Happiest Place on Earth! Well, can we ever disagree?

13. KFC

KFC has been known by ‘It’s finger lickin’ good’ since 1956.

14. Motorola

Although Motorola is Lenovo owned brand now, the firm sticks to its long-lasting ‘Hello, Moto’ tagline which was reintroduced in November 2016 on World Hello Day.

15. Surf Excel

When Lowe Lintas creative peeps get to work, they sure bring out a masterpiece and this is surely one.

So if you think taglines are the easy part of any ad campaign, oh! Boy, you are absolutely wrong. The advertising agencies work their asses off to make a perfect tagline and that is what makes it recallable.